KINDERGRAPHICS BOOKS
From colors and inks to folding techniques, Kindergraphics illustrates the the foundations of design principles and elements in a colorful way for young designers.
Kindergraphics: Color and Inks
From color modes and Pantones to halftone dots, Kindergraphics illustrates the basis of design principles and elements in a colorful way for future graphic designers.
Kindergraphics: Typography Basics
From line leading and ligatures to font families, Kindergraphics: Typography Basics illustrates the basis of design principles and elements in a colorful way for future graphic designers.
Youtility – Jay Baer
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
New skills: inbound marketing, customer journey, сustomer focus
Paperback: 240 pages
Customer Reviews: 4.6 out of 5
Digital marketing for dummies – Russ Henneberry & Ryan Deiss
Discover how to expand the reach of your brand, acquire and monetize customers, and increase audience engagement with the proven digital marketing strategy and tactics found in this comprehensive guide. Learn how to determine the best product and market fit for your business, measure what your traffic is worth from any source, and offer an effective lead magnet to convert visitors. Use these tools, and more, to change the relationship from prospect to a loyal customer.
New skills: planning, prioritization, concentration of attention, generate free, organic traffic
Paperback: 368 pages
Customer Reviews: 4.5 out of 5
The Social Media Bible – Lon Safko
The Social Media Bible will show you how to build or transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.
New skills: make social media tools as a part of your business strategy, implement social media micro-and macro strategies
Paperback: 640 pages
Customer Reviews: 4.2 out of 5
Hug Your Haters – Jay Baer
In his latest book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers, Jay Baer shows how haters are actually a good thing. If the idea of dealing with haters makes you uncomfortable or customer service isn't your strong suit, you'll definitely want to give this book a read.
New skills: build trust among consumers
Paperback: 240 pages
Customer Reviews: 4.4 out of 5