From colors and inks to folding techniques, Kindergraphics illustrates the the foundations of design principles and elements in a colorful way for young designers.
One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. ... Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers.
New skills: attracting customers with content, copywriting
Paperback: 352 pages
Customer Reviews: 4.5 out of 5
Whether you’re a designer or not, you make design decisions every day.
Mike Monteiro demystifies the design process and helps you prepare for your role. Well-informed clients make for smoother projects, that are run more effectively and ultimately cost less. Ensure you’re asking the right questions, getting the right answers, and working with the right people — and you’ll have the confidence to hire people who will challenge you to make your product the best it can be
New skills: Communication
Paperback: 127 pages
Customer Reviews: 4.2 out of 5
Learn how to generate more traffic, leads, and sales into your online business by applying the founding principles of direct marketing, from the $100M entrepreneur and author of DotCom Secrets and Expert Secrets.
New skills: to start, promote and grow their companies online.
Paperback: 302 pages
Customer Reviews: 4.6 out of 5
The book explains the psychology of why people say “yes” — and how to apply these understandings.
You’ll learn the six universal principles, how to use them to become a skilled persuader — and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
New skills: learn to make contact with any person
Paperback: 336 pages
Customer Reviews: 4.6 out of 5
Our attention is a valuable scarce resource, and it is bombarded daily with thousands of interruptions, most of which we didn’t ask for. This book claims to market to people only if you have their consent first, else you’re wasting everybody’s time instead try Permission Marketing.
New skills: permission Marketing
Paperback: 256 pages
Customer Reviews: 4.4 out of 5
This book is an accessible and practical tool that teams and companies in all industries can use to increase their customer base and market share. This book introduces readers to the process of creating and implementing their own individual growth hacking strategy.
New skills: quick search for solutions for growth
Paperback: 320 pages
Customer Reviews: 4.5 out of 5